cover image of revealing unnoticed spending
HORIZON

Revealing Unnoticed Spending

Our client's financial app helps customers track their subscriptions. Through research, we discovered that younger users frequently subscribe to multiple streaming services and apps across different payment methods, leading to overlooked recurring charges. We redesigned their subscription tracking experience to help users understand their total commitments and make more informed spending decisions.

Note: This project has been rebranded to protect client confidentiality.

Service

Product Design

What we did

Userflows & prototypes

Interaction & visual design

Development hand-off

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PROCESS

User Flows & Wireframes to Explore Opportunities

We developed comprehensive user flows exploring three key areas:

wireframes of different pieces of subscription app
RESEARCH

Users Underestimate Their Subscription Costs

Key Research Findings:

primary user insights from research
DESIGNS

Surfacing subscriptions and actions

The redesigned experience:

  • Groups subscriptions by payment frequency (monthly/yearly)
  • Shows projected spending impact ($49/month potential savings)
  • Displays comprehensive subscription details including renewal dates
  • Provides clear calls to action for subscription management
mobile mockups of subscription support
DESIGNS

List and visualize frequency and payment patterns

Enhanced features include:

  • Calendar view for payment visualization
  • Spending pattern insights (64% spending occurs Friday to Sunday)
  • Post-paycheck spending analysis (23% increase after pay day)
  • Monthly subscription spending overview ($246)
mobile interfaces showing subscription spending and projections
RESEARCH

Subscription Cancellation Flow

Before/After usability testing comparison shows:

  • Direct access to provider support options
  • Streamlined cancellation process
  • Clearer information hierarchy
screen flows of different design directions tested with users
The Impact

Building the Foundation for Smarter Finance

The project revealed deeper opportunities in predictive financial planning. By understanding how users manage recurring expenses, we helped shape the product roadmap to include cash flow planning and broader spending pattern analysis. This laid the groundwork for more sophisticated financial planning features.

image of people in a white boarding session